Portfolio
Speckles for Kids
An Australian-based brand that offers high-quality, stylish and affordable kids vision products whilst being a provider for reliable information to parents in need.
Date
October 2021 - February 2022
Brief
Speckles give their audiences a "best friend" type of content for children's vision needs by changing the narrative from clinical and daunting to fun and exciting. For that reason, it uses bright and colourful graphics with irregular shapes and curves to create eye-catching imagery for its target audience.
What I Did
As a Social Media Manager, I strategically created monthly content calendars with graphics for all of their social media pages namely, Instagram, Facebook, and Tiktok. I also monitor the pages' analytics and facilitate customer engagement as well as manage email campaigns using Klaviyo.
Results
After a month of working for this brand, the engagement rate has a significant increase of 30% from the previous 30 days and a 20% increase in terms of people reached while its net followers have gone up to 50% just by organic postings.
Hyundai Cebu Group
An authorized automotive dealership and service center for Hyundai passenger cars in Cebu that has 8 other branches in the Visayas and Mindanao regions.
Date
March 2020 - October 2021
Brief
When it comes to this type of graphics, it strictly uses fixed logo sizes and base units when it comes to digital assets, especially in social media postings. As for the core colours, it uses a distinctive and harmonious colour palette to add that sleek and modern style of the brand.
What I Did
The photos presented above are actually one of the many photos that I have taken by myself then, adding some graphics to adhere to the brand's identity.
Results
In just a month, I have achieved an increase of 25% in engagement versus the previous month, increased their social media presence by 15% and their net followers grew up to 115%
Let's Work Together
I'd love to hear more about your business and help you achieve the success that you truly deserve!